Wednesday, April 9, 2014

Quanta Paper R3RUN Run For Sustainability

For a decade now, an eco-friendly manufacturer in the Philippines balances business with social conscience. “We endure to strike a balance between profit and social conscience,” says Quanta Paper Corporation President & General Manager Steven Leung.

Guided by the principle of sustainable practices, Quanta Paper manufactures hygienic tissue
products utilizing used office paper as raw materials instead of virgin fibers. This help in the
preservation of world’s rainforests, because deforestation is the result of the traditional practice in the paper
making industry when they extract virgin fibers.

Quanta Paper R3RUN fun run

The green campaign/ fun run activity will be held on August 10, 2014, 5 AM. The Run for Sustainability, or dubbed as R3RUN (Reuse, Reduce, Recycle Run) is aimed

  • to inspire environmental action among Filipinos and raise awareness on climate change
  • to educate consumers on the importance of green labeled products and how patronizing such could help protect nature
The R3RUN serves as both strategic marketing and social responsibility tools of the Company. “We would like to be more loudly in telling our story of sustainable practices and at the same time capitalize in building our brand equity,” shares Quanta Paper corporate strategist and Race Committee head Neil Erich Galicia. “The Run is a step forward to begin a bold and concrete action. In this way we could start a wave that could reach through every corner of our archipelago.”

R3RUN is to be held at the Cultural Center of the Philippines Complex in Roxas Boulevard Manila and will be participated in by around 10,000 runners.

Inspired by an EcoVillage theme, it will showcase some of the best environmental photo exhibits and social efforts by the Company and its partners and will also show how hygienic tissue is produced from waste paper to finished product.
There will be games and other interactive activities all focused on environmental stewardship.

The runners come from different walks of life- students, government officials and employees, artists and TV personalities, corporate partners and green advocates. Among the participants is Jasmine Curtis-Smith,
brand endorser for its new sanitary napkin product, Perfect Pads.

Four race categories:

  • 1km and 4km (carrying the Company’s sanitary napkin brand, Perfect) 
  • 8km (carrying the Company’s institutional brand, Eco-Hygiene
  • 12km (carrying the Company’s flagship brand, Fresh)

Registration period:
June 5 - July 22, 2014, open every Thursday to Sunday.

Registration venues:
Runnr Bonifacio High Street, Runnr Trinoma, Toby’s Shangri-La, Toby’s Mall of Asia, and Toby’s Robinson Manila. 

Registration fee:
 Php 250 inclusive of Running Shirt, Race Bib, Route Map and product samples of the Company. First 2,500 students who register can avail a discounted rate of Php 150.

The appointed race organizer by the Company is Cosmic Gate Innovations Co.

Proceeds from this event will support the Company’s continuous social responsibility efforts.

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