Thursday, April 3, 2014

The New Sensodyne Sachets- affordable relief for ngilo

March 27, 2014 was the launching of the first and only sensitivity toothpaste in sachet form. It is none other than the world's Number 1 and dentist's most recommended sensitivity toothpaste, Sensodyne, from Pharmaceutical Giant GlaxoSmithKline.


The event was hosted by the darling Ms. Angel Jacob.

Guests were treated to a sumptuous buffet in the Rizal Ballroom of Makati Shangri-La. Booths offering specialty hot coffee and gelato were also available. Servers offering ice cold drink also went about to check if any pangingilo was noticed.

makati shangrila

hotel food pastries

Mr. Jeoffrey Yulo, Consumer Healthcare General Manager of GSK Philippines gave a talk and noteworthy is the painstaking (and costly) research that goes into all the products they launch and their charitable drives.
Slides were shown about real people and their stories of toothaches which they just endure (grin and bear it?)

jeoffrey yulo

Dr. Alvin Laxamana, CDE Chair of The Philippine Dental Association discussed the medical side, which also includes dentine hypersensitivity which can be helped by small, simple changes, and pangingilo- which is serious but treatable.

dr. alvin laxamana

People got excited as actor/host/VJ/model/businessman Luis Manzano emerged as the campaign advocate of Sensodyne. He shared his personal experience as a pangingilo sufferer. Even before he was tapped to promote the product, he had been using it. He admitted to being very particular of his oral hygiene because of his line of work. After the event proper, he obliged to a press interview. Many can't get enough of and asked about his romance with actress Ms. Angel Locsin. (Trivia: He is deathly afraid of oral procedures and has to be SEDATED.)

luis manzano

GSK Senior Product Manager for Consumer Healthcare Mr. Eduardo Joseph Cimafranca III started his presentation asking "Sensitive Ka Ba?" and his presentation touched on Sensitive Teeth and the product.

eduardo cimafranca

Then the Sensodyne sachets were unveiled and it was highlighted as a display in a sari-sari store.

sensodyne sachet

The symbolic joining of hands-
Dr. Laxamana for the Philippine Dental Association -  Luis Manzano as the face of all Filipinos- and GSK headed by Mr. Yulo pledged to fight and "Say No To Pangingilo".


Afterwards, there was a Q & A portion where guests were enjoined to raise their queries and concerns.
Then, photo op!!!

sensodyne fresh impact

sensodyne rapid relief

These are the active ingredients of the variants of Sensodyne and how they work-

  • Base Range- Potassium Nitrate depolarizes the nerve and protects it from firing to progressively reduce pain.
  • Rapid Relief- Strontium Acetate helps prevent the flow of the fluid within the tubules that causes the pain.
  • Repair and Protect- NovaMin, an advanced breakthrough technology, helps repair sensitive teeth by forming a tooth-like layer over exposed dentine to continually repair and protect.
sensodyne repair and protect

For a clinically proven effective sensitivity toothpaste, Sensodyne Sachets in a twin pack is only Php 10 SRP to make it accessible to each and every Juan.
Sensodyne also offers a range of specifically formulated toothbrush and floss. While the mouthwash Astring-O-Sol is also from GSK.

angel jacob

Of course, I would not miss the chance to have a picture taken with celebrities Ms. Angel Jacob and Mr. Luis Manzano!!! Wow lucky is me hehehe!

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