Friday, June 6, 2014

Wacoal celebrates milestone of beautifying Filipinas inside and out- PR

Women’s intimate apparel giant, Philippine Wacoal Corporation, is celebrating its 25 years of beautifying Filipinas inside and out.  
wacoal loves everybody

Philippine Wacoal Corporation shared this milestone achievement with the people that fueled its success for the past 25 years through a thanksgiving dinner inspired by the refined Japanese art of beauty.
This event is dedicated to the company’s employees, socio-civic partners, and trusted business affiliates like SM, Rustan’s, and Landmark, to name some, for the due recognition that they deserve for being steadfast partners of the women’s intimate apparel brand for the past 25 years.

The guests were treated to a showcase of traditional Japanese ceremonies and performances, such as the Kagami Biraki Toast and a Taiko drum performance, to pay homage to the company’s Japanese origin.  
It has always been Wacoal’s mission to be an instrument in the campaign to empower women. And Philippine Wacoal Corporation has stayed true to this commitment since it was established in 1989 to provide high quality products and superior customer service to its patrons.

“Wacoal Corporation was founded in Japan in 1946 to meet the needs of and bring comfort to the modern woman. This vision has not changed and this is the same vision that brings continuous success to our local company,” said Takashi Iwasaki, Philippine Wacoal Corporation Chairman and CEO. 
takashi iwasaki
Mr. Takashi Iwasaki

 Wacoal has grown steadily over the years and is now among the top brands in the intimate apparel industry. It is also one of the widely distributed brands in the country with 52 department store counters, eight direct sales branches, and three online stores.    

Philippine Wacoal Corporation has always been active in promoting awareness about women’s needs in the country, but it was in 2005 when it made a mark by starting the Keep Abreast Program. 
dr. cristina santos wacoal

wacoal keep abreast

wacoal philippines

The movement helped women fight breast cancer by reinforcing the public’s knowledge about their lethal enemy.  Year-round seminars were held to promote the early diagnosis, prevention, and treatment of the deadly disease.    
wacoal loves every body

keep abreast
Keep Abreast

Aside from this, the women’s intimate apparel brand continuously engages in socio- civic activities, in an effort to make a positive contribution to society. It championed environmental awareness through its Keep Earth campaign and forged partnerships with Habitat for Humanity to promote social development by helping build homes, and the Philippine Marketing Association to provide corporate-world learning experiences for students.
wacoal habitat for humanity

habitat for humanity
Habitat for Humanity
agora youth awards
Agora Youth Awards

This year, Wacoal is set to launch its “Wacoal Loves Every body” campaign which aims to celebrate the beauty of women in all shapes and sizes and further enhance its dedication to help Filipinas realize the beauty they have inside and out by expanding the reach of its intimate apparel line, known to give women the confidence they need to make them comfortable of the skin that they are in.    
This year’s campaign and other business plans are geared to strengthen the foundation of its intimate apparel line to give an extra boost of confidence to all Filipinas. This is also expected to contribute to the growth and strength of the company and provide more opportunities for its stakeholders.   
For 25 years, Philippine Wacoal Corporation has established its position in the women’s intimate apparel industry and its role in the promotion of women empowerment. And the company will continue to do so onwards.   
To learn more about the perfect underwear for Filipinas and the Wacoal Loves Every body campaign, visit  

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