Saturday, September 20, 2014

Notes from Mr. Ed Aitken, BYS founder

Press Release from BYS

BYS is a fun, fashionable and exciting brand that is making an impact in the global market by introducing a constant stream of innovative products. In the past 12 months, BYS focused on face products such as foundation primers, a new matte foundation, crème foundation (which is a bestseller in the Philippines), and the new HD (high definition) powders.

Currently, BYS has shifted its focus on brows with new brow pencils, an auto brow, and a game-changing brow kit which will be in Philippine stores next month.

One of the biggest strengths of the brand is its ability to develop new products and take them to market at an affordable price. We regularly visit the US and Europe to scout for new trends. We also keep in close touch with our network of worldwide distributors so we can tailor specific products for specific markets.

bys model, bys cosmetics, ed aitken

We’ve realized that speed to market is essential. Our overseas buying team works very closely with the factories in coming out with products and getting them to BYS stores quickly. We want to further reduce this lead time so we recently re-organized our company based in Melbourne.

Before embarking on the cosmetics industry, we had many years of experience in fashion accessories, which constantly change through the fashion seasons. In that industry, we succeeded in developing the most fashionable offer possible at a more affordable price.

bys, creme foundation, minerals naturale, foundation liquid

We adopted the same philosophy when we ventured into the cosmetic industry. BYS has proven that it is possible to produce innovative cosmetics without exorbitant price tags. Our affordable leading edge products have created a loyal base of followers and brand devotees. We hope to continue increasing our market share by remaining true to this vision.

BYS is now in over 30 countries – with the whole of Europe under contract. Australia remains our biggest market but we have effectively penetrated Asia with Thailand and the Philippines leading the way. Both these markets have taken over Japan. In Europe, France and Switzerland are proving to be good growth markets. We recently made our first deliveries to Germany.

bys eyeshadow

We appeal to women in the 15 to 40 year old segment. We have over 1,000 products within the BYS range. For the eyes alone, we have over 100 products in 12 categories. We have regular black and brown pencils and also neon ones. We are also big on nails with over 400 shades and still counting. At the same time, we have a mineral makeup line that has no dyes and preservatives.

BYS satisfies every type of woman with items that don’t just follow current trends but also help create them."

BYS is available in 120 Watson’s + SM stores throughout the country.

Check out BYS on Instagram!

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