Sunday, August 23, 2015

Elica- No More Eczema, Only Sweet Dreams!

Hello po! Have you or a loved one ever had some skin asthma that made it impossible to sleep at night? I know the feeling because I had a family member with a skin disease. It made her crabby and also left her with scars and discoloration. I also had a brief episode with an itchy rash. It was so bad that I really scratched my skin so hard and wanted to pour boiling water on it! Good thing it went away after a few days.

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Last August 19, 2015 at the Alta in Ascott, Bonifacio Global City, was the launch of Sweet Dreams with Elica (Mometasone Furoate). We were among the first to watch their commercial which debuts on air today, Sunday!

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Mommy and daughter viewing their commercial for Elica

Eczema is characterized by red, dry, itchy rashes on the skin. It is more common in children than adults. Flare-ups can be triggered by several factors including dust mites, family pets, heat or harsh soap.

Dr. Lyra Yamat discussed Eczema-
  • Comes from the Greek word eksema "Boil over or break out"
  • Used interchangeably with atopic dermatitis
  • Filipino term - "asthma sa balat" or "skin asthma"
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"Eczema should be treated immediately, because it can affect a child's self-esteem, social activities and of course, sleep," stated Dr. Yamat.

A cartoon bedtime story!

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Everyone was totally charmed when celebrity mom Cheska Garcia-Kramer and daughter Scarlett came!

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Scarlett Doll was so cute and adorable! She loved the teddy bears!

Cheska shared her kid's itch story. "Scar couldn't sleep talaga when she gets eczema flare-ups kasi it's so itchy and she keeps on scratching."

She intimated that they are real users of the brand even before they were tapped as endorsers. "Our pediatrician recommended Elica and it really helped relieve Scarlett of the itch, redness and swelling because of her eczema."

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Host Gelli Victor, Scarlett and Cheska Garcia-Kramer, Brand Manager Jinni Fernando, and Dr. Yamat.

Q & A portion: L-R: Host Gelli Victor, Scarlett and Cheska Garcia-Kramer, Brand Manager Jinni Fernando, and Dr. Yamat.

Elica is an excellent first line of defense for eczema because it is fast and powerful!
  • Within 24 hours, relieves eczema symptoms with visible results.
  • Only ONCE daily application of a thin film of Elica on affected area (other topical steroids are applied TWICE a day).
  • Several studies demonstrate Elica's efficacy and safety profile.
  • For many years now, Doctors prescribe and recommend Elica.
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Elica comes in lotion, ointment and cream formats, and is available OTC (over-the-counter, no need for doctor's prescription).

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Mometasone furoate, a synthetic corticosteroid, exhibits anti-inflammatory, antipruritic and vasoconstrictive properties.

Elica comes in lotion, ointment and cream formats, and is available OTC
Elica- for relief of skin allergies such as psoriasis and atopic dermatitis. Elica lotion 30ml, Php 765, Elica cream and ointment 5g Php 428
Elica is brought to us by Bayer HealthCare- Consumer Care. For more information on Elica  (Mometasone Furoate), please go to
No more sleep deprivation for Moms and Babies! Sweet Dreams with Elica!

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